The Patriots made the phrase “Do Your Job” common knowledge when they won the Superbowl in January 2015. As with anything sports related, it seems all New England companies picked up this motto and used it as a battle cry for their employees to ignite some type of fire and create boost in company pride and effectiveness.
It worked for the Patriots – it worked really well. But why?
“Do Your Job” worked really well for the Patriots because each teammate, coach, and other stakeholder on the team had permission to hold each other accountable for their job and their performance. This is a team of elite athletes – arguably the best in the world and a nearly superhuman collection of physical dominance.
That said, is this a rally cry that will produce results for us common folk a bit further down the evolutionary ladder?
The “Do Your Job” mantra can only be effective if each person that is required to do their job should be accountable to each other person doing their job. The failing in many companies, especially those who are very sales driven and focused, in using this phrase as a rally point, is that the accountability doesn’t come with the mantra.
“Do Your Job” works when you can focus on doing YOUR job. When you have to do the job of others, unless your job is easy, there is little room left to actually do your job.
So for those of you out there pounding your podium with the words “Do Your Job” on your lips, are you willing to allow each person listening to hold their colleagues accountable? Are you willing to risk your precious politics for productivity and performance?