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Written By A Restaurant Owner

December 17, 2020 by Carrington Leave a Comment

Written by a restaurant owner. Spot on.

Just sharing because it’s real… too real.

As I walk into the grocery store with 30 other people at the same time, I think about my restaurant which allows parties of 6 total, and meticulously spaces out reservations by 10 minutes ensuring guests that aren’t from the same party do not arrive at the same time.As I take a cart, that has had just the handle sanitized, I think about my restaurant which invested thousands of dollars (so far) on ink and paper to print disposable menus to ensure no two guests touch the same menu.

As I walk over to the produce aisle with 15-20 other people around me, I’m reminded of the strict “no mingling / no walking around the restaurant other than to use the washroom or enter/exit” policy we have in place and the 6ft distance between tables which has cut our capacity in half.

As I watch the woman next to me pick up apples with her hand, check them over closely and then put them back on the open pile and repeats this until she finds the perfect apples — the same thing that all other people that day who want an apple will then do and then put those apples into their mouths, I think about the two step sanitation process in place at my restaurant for all cutlery and dishes and glassware in between every single guest, and the sanitation of every surface guests touch (tables, chairs, salt and pepper shakers, etc).

As I watch the man in the next aisle over ignore or not notice the directional arrows on the ground, I think about my restaurant and the constant redirecting our staff does of guests – by locking certain doors, blocking areas off and the work my team does to simply not allow guests to walk where they are not supposed to.

As I walk down the cereal aisle, I see a person with their mask off so they can talk on the phone, and I’m reminded of my restaurant where our masking policy has lost us so much business as we will not allow guests who do not cover their nose mouth and chin while not sitting at their designated seat as per the by-law in place for our region.

As I check out at the cashier, I use my debit card to pay and see the plastic film covering the terminal. It was not sanitized after the person before me used it. I am reminded of the sanitizer used on the debit terminals in between each guest every time at my restaurant.

As I stand at a crowded exit trying to leave, I’m reminded of the detailed contact tracing in place at my restaurant that records the name, phone number, table number, arrival and exit time, as well as the server and section the guest sat in that is in place at my restaurant— not one of those pieces of information was taken from any customer here.

As I get into my car and watch all these people leave the store, I wonder which person will visit my establishment after contracting covid at this grocery store, and I wonder why on earth my restaurant will be blamed as the source.

Restaurants are being targeted as the “source” of Covid infections because we are one of the ONLY industries required to provide contact tracing. Someone with Covid could have gone to Costco, Home Depot, Walmart, the Mall food court, Any grocery store etc yet it’s the restaurant that took their detailed information that will be forced to close and deemed responsible for the infection.

You want to blame restaurants for the spread after thousands of dollars investing in equipment, training and stricter policies than ANYWHERE ELSE?!PROVE 📷 IT 📷#saverestaurants

Filed Under: Uncategorized Tagged With: covid, restaurant management, saverestaurants

If Dr. Seuss Were Alive Today, He Might Write Something Like This

March 30, 2020 by Carrington Leave a Comment

I originally saw this poem on Facebook, then I saved it to my computer and in the chaos of screenshots and downloaded nonsense, I lost it. After combing through the internet, I found it published on Sunny Skyz and made a very Seussian graphic to go with the wonderful words.

Read it in the sing-song cadence that only Dr. Seuss can bring. If you’re not sure what that sounds like, I did my best to channel it into a video I posted on LinkedIn.

It’s easy with all of the COVID/Corona Virus stuff dominating the headlines (and I’m sure everyone’s headspace as well) to focus on the negative. Find the positive, find the light, and stay safe my friends.

Filed Under: Life

Is Toast Redbox-ing the POS Market?

March 18, 2020 by Carrington 1 Comment

Remember when you could go down to your local video store and rent a movie? You don’t have to admit to the pull you felt to peek behind the red saloon doors in the back, but in my generation’s teenage years, Blockbuster and stores like it dominated our pop culture scene.

For me, it was Video HQ. I remember new releases spanning multiple shelves and hoping as I walked in that the latest movie was in stock. The free popcorn wasn’t a bad touch either and don’t get me started on the punch card or the sneaky shenanigans I pulled to rent rated R flicks.

This bastion of entertainment lasted in Keene, NH for 32 years.

Many of these local stores were replaced by Blockbuster, who had better deals with more studios and got the best titles earlier and in greater quantity.

Then, something weird happened. Netflix popped up and offered mail service and then streaming. As internet speeds increased, streaming became less of a fringe idea. Then these little red kiosks started popping up and instead of $3-5 for 3 nights, it was 99¢ for one night movie rentals.

Blockbuster was in trouble.

You see it wasn’t really 99¢. RedBox was slinging promo codes like an overnight stock clerk at Walmart putting toilet paper back on the shelf. They were giving away rentals to show people that this new idea wasn’t scary and frankly it was better. Come on, just give it a try.

NetFlix did the same thing. They absorbed costs early on to encourage adoption. Then, their incredible service and commitment to the customer journey did the work and anchored these new relationships.

All the while, Blockbuster kept its head in the sand. Who knows, maybe it happened too fast for them to even react in a meaningful way. Sometimes an ambush is… well, an ambush.

Toast is doing what RedBox and Netflix did. They’re doing it to an industry led by old-fashioned, slow-moving giants, and frankly, it’s genius. Genius from the standpoint of dominating a market ripe for disruption… not necessarily the best thing for restauranteurs across America.

Toast offers restaurant point of sale and related services, including processing, online ordering, and now even payroll. Toast raised $400 million in February following a $250 million raise the previous April.

Toast didn’t just raise $400m and push their valuation just shy of $5 billion. They’re telling their customers they did so, and I think it’s a pretty smart piece of marketing.

They’re using this money to aggressively proliferate their system in every major market across the country. Like RedBox kiosks, they are cutting into established brands like Micros, NCR Aloha, and numerous other legacy and more modern POS systems.

How are they doing it?

Toast has hired a good sized outside sales force and frankly, their product marketing, offering, and positioning is strong as hell. They don’t mess around with other verticals and are purely focused on restaurants… for now.

That, and the product works. Say what you want about the processing piece (we all know they overprice their processing) but when you look at the value the system brings – restaurant operators just want the damned thing to work and from what I’m seeing, Toast is working really well for most.

Couple a strong product with strong positioning, a reasonably well-trained sales force, and Scrooge McDuck levels of cash on hand? You have quite a force to be reckoned with.

Here’s the real story though.

RedBox and Netflix (then Prime, Hulu, and others) killed the “video store”. They didn’t corner the market, the collapsed it and created a new playing field. I think Toast is doing this to restaurant POS.

They penetrate the market with low-cost equipment, they discount their SaaS fees, provide a good product, market the hell out of it, release more features and services to cater to their customers, rinse and repeat.

Then, once that have that market cornered or elevated, they get to do what they want with pricing. We already know that their payments fees are really high. We already know that they’ve increased their third-party integration fees and are even forcing third-party integrators to use their payment rails.

RedBox used to be 99¢ – if you even paid for the rental. Then the coupons went away or were reduced and now it’s $1.80, more for BluRay. NetFlix used to be $6.99 per month and included shipping DVDs across the nation and back. Then it was $8.99 and then it was $12. Granted the service has gotten better with richer content, better interface, etc. But they created a market and now they get to control their price.

Toast could very well do the same thing.

What do you think?

Filed Under: Uncategorized

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